PLAY TO WIN
The Nonprofit Guide to Competitive Strategy

by

David La Piana
with Michaela Hayes

This book is intended to strengthen nonprofit organizational effectiveness by helping leaders to make more effective use of competitive strategy. It makes the case that being a more effective competitor will enhance your nonprofit’s chances for both programmatic and financial success, and it provides practical tools for assessing your nonprofit’s position in the market and then developing competitive strategies that will improve your market position. Competition can be defined as the process of different entities vying for an optimal share of a limited resource. This book emphasizes competition as an approach to securing the resources necessary for your nonprofit to advance its mission. Competitive strategy is the path to finding and securing the resources and opportunities most appropriate to your organization, based on its mission and expertise and in light of its comparative advantages in the market. Competitive strategy can be defined as a pattern of thoughtful action through which an organization’s leaders seek an increased share of limited resources, with the goal of advancing their mission. If you are an experienced nonprofit competitor, this book will provide a framework for thinking about what you already do intuitively and for developing a fuller understanding of competitiveness. If you are coming to the concept of nonprofit competition for the first time, it will serve as a primer on the subject.

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