The Fast Forward MBA in Finance

by

John A. Tracy

This book is for business managers, as well as for bankers, consultants, lawyers, and other professionals who need a solid and practical understanding of how business makes profit, cash flow from profit, the assets and capital needed to support profit-making operations, and the cost of capital. Business managers and professionals don’t have time to wade through a 600-page tome; they need a practical guide that gets to the point directly with clear and convincing examples. In broad terms this book explains the tools of the trade for analyzing business financial information. Financial statements are one primary source of such information. Therefore financial statements are the best framework to explain and demonstrate how managers analyze financial information for making decisions and keeping control. Surprisingly, most books of this ilk do not use the financial statements framework. My book offers many advantages in this respect. This book explains and clearly demonstrates the indispensable analysis techniques that street-smart business managers use to:
• Make profit.
• Control the capital invested in assets used in making profit and in deciding on the sources of

capital for asset investments.
• Generate cash flow from profit.

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